Principles of marketing research / 
edited by Richard P. Bagozzi. 
 - Cambridge, Mass. :  Blackwell Business,  1994. 
 - xviii, 430 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1557865485 (alk. paper) 
<br/><br/><label>LCCN: </label>93040010  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .P73 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/3