TY  - BOOK
AU  - Bagozzi,Richard P.
TI  - Principles of marketing research
SN  - 1557865485 (alk. paper)
AV  - HF5415.2 .P73 1994
U1  - 658.8/3 20
PY  - 1994///
CY  - Cambridge, Mass.
PB  - Blackwell Business
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -