TY  - BOOK
AU  - Cowell, Donald W.
TI  - The marketing of services
SN  - 9780750602099
U1  - 338.4 
PY  - 1993///
CY  - Oxford
PB  - Buterworth Heinemann
KW  - Marketing - Services
KW  - Management
KW  - Services industries
ER  -