TY  - BOOK
AU  - Friend,Graham
AU  - Zehle,Stefan
TI  - Guide to business planning
SN  - 1861974744
AV  - HD30.28 .F747 2004
U1  - 658.4012 22
PY  - 2004///
CY  - London
PB  - The economist in association with Profile Books
KW  - Business planning
N1  - At head of title: The Economist; Includes bibliographical references and index
N2  - This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description
UR  - http://www.loc.gov/catdir/enhancements/fy0716/2006491701-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0913/2006491701-b.html
ER  -