Oppenheimer, Jerry. <br/><br/>
Toy monster :  the big, bad world of Mattel / 
Jerry Oppenheimer. 
 - Hoboken, N.J. :  Wiley,  c2009. 
 - viii, 280 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 267) and index. 
<br/><br/>The Barbie war and the Handler-Ryan era -- Barbie's untold heritage -- A shocking cover-up -- From weapons of mass destruction to Barbie, and the knocking off of a German doll -- Putting the "Matt" in Mattel, and how the toymaker became a hotbed of aggressive hotheads -- Real-life Barbie dolls -- Horrific scandal, controversy, and the indictments -- A Civil War and a Hollywood romance -- A bloody tragic ending -- A drama princess and the Barad era -- "Miss Italian America" -- From "He-Man" to Home Depot -- A fearsome and firing diva and the great whistleblower debacle -- The Princess Diana Fiasco, praying for success, and Demi plays Barad -- Another whistleblower in the ranks, Toyland's worst acquisition, and the end of a reign -- Toy terror, the Bratz attack, and the Eckert era -- The processed cheese savior -- Barbie's aging, Eckert's making excuses, and the Bratz pack is booming -- Toy terror 2007 -- An outrageous apology -- "Like something out of The Exorcist" -- Keep it out of the news! -- Don't diss Barbie, and the toy trail of the century: Bratz vs. Barbie. 
<br/><br/><label>ISBN: </label>9780470371268 (cloth) 0470371269 (cloth) 
<br/><br/><label>LCCN: </label>2008051535 
<br/><br/><label>Nat. Bib. No.: </label>GBA8D6623  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014845027  Uk 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Mattel, Inc.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Toy industry--United States.
<br/><br/><label>LC Class. No.: </label>HD9993.T694  / M386 2009 
<br/><br/><label>Dewey Class. No.: </label>338.7/688720973