TY  - BOOK
AU  - Oppenheimer,Jerry
TI  - Toy monster: the big, bad world of Mattel 
SN  - 9780470371268 (cloth)
AV  - HD9993.T694 M386 2009
U1  - 338.7/688720973 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Mattel, Inc
KW  - Toy industry
KW  - United States
N1  - Includes bibliographical references (p. 267) and index; The Barbie war and the Handler-Ryan era -- Barbie's untold heritage -- A shocking cover-up -- From weapons of mass destruction to Barbie, and the knocking off of a German doll -- Putting the "Matt" in Mattel, and how the toymaker became a hotbed of aggressive hotheads -- Real-life Barbie dolls -- Horrific scandal, controversy, and the indictments -- A Civil War and a Hollywood romance -- A bloody tragic ending -- A drama princess and the Barad era -- "Miss Italian America" -- From "He-Man" to Home Depot -- A fearsome and firing diva and the great whistleblower debacle -- The Princess Diana Fiasco, praying for success, and Demi plays Barad -- Another whistleblower in the ranks, Toyland's worst acquisition, and the end of a reign -- Toy terror, the Bratz attack, and the Eckert era -- The processed cheese savior -- Barbie's aging, Eckert's making excuses, and the Bratz pack is booming -- Toy terror 2007 -- An outrageous apology -- "Like something out of The Exorcist" -- Keep it out of the news! -- Don't diss Barbie, and the toy trail of the century: Bratz vs. Barbie
ER  -