TY  - BOOK
AU  - Frank, Ronald Edward,
AU  - Massy,William F.
TI  - An econometric approach to a marketing decision model
SN  - 026206037X
AV  - HF5415.2 .F7
U1  - 658.83 
PY  - 1971///]
CY  - Cambridge, Mass.
PB  - MIT Press
KW  - Marketing
KW  - Mathematical models
N1  - Bibliography: p. 221
ER  -