Xavier, M. J., 1953-
Strategic marketing : a guide for developing sustainable competitive advantage /
M.J. Xavier.
- New Delhi ; Thousand Oaks, Calif. : Response Books, c1999.
- 359 p. : ill. ; 22 cm.
Includes bibliographical references and indexes.
0761993215 (USHB) 0761993223 (US-PB) 8170367867 (India-HB) 8170367875 (India-PB)
99011086
Marketing.
HF5415 / .X38 1999
658.8/02