Xavier, M. J., 1953-

Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. - New Delhi ; Thousand Oaks, Calif. : Response Books, c1999. - 359 p. : ill. ; 22 cm.

Includes bibliographical references and indexes.

0761993215 (USHB) 0761993223 (US-PB) 8170367867 (India-HB) 8170367875 (India-PB)

99011086


Marketing.

HF5415 / .X38 1999

658.8/02