TY  - BOOK
AU  - Xavier,M.J.
TI  - Strategic marketing: a guide for developing sustainable competitive advantage 
SN  - 0761993215 (USHB)
AV  - HF5415 .X38 1999
U1  - 658.8/02 21
PY  - 1999///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0657/99011086-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0660/99011086-d.html
ER  -