Cooper, Robert G. <br/><br/>
Product development for the service sector :  lessons from market leaders / 
Robert G. Cooper, Scott J. Edgett. 
 - Cambridge, MA :  Perseus Books,  1999. 
 - vii, 278 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0738201057 (hardcover : acidfree paper) 
<br/><br/><label>LCCN: </label>99066436  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Management.<br/>Financial services industry--Management.<br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .C66 1999 
<br/><br/><label>Dewey Class. No.: </label>658.5/75