TY  - BOOK
AU  - Jain, Subhash C.
AU  - Mathur, Iqbal
TI  - Cases in marketing management
SN  - 0882441299
U1  - 658.8 
PY  - 1978///
CY  - Columbus
PB  - Grid
KW  - Marketing - Management - Case studies
N1  - Includes bibliographical references and index
ER  -