Aaker, Jennifer <br/><br/>
The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change 

 - San Francisco  Jossey - Bass  2010 
 - xxv, 211 p. 
<br/><br/> Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. (http://search.barnesandnoble.com) 
<br/><br/><label>ISBN: </label>9780470614150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing - Political aspects<br/>Social media - Political aspects<br/>Internet - Social aspects<br/>Social entrepreneurship<br/>Social responsibility of business<br/>Social change
<br/><br/><label>Dewey Class. No.: </label>658.872