Winer, Russell S. <br/><br/>
Marketing management 

 - 3rd ed. 
 - India  Pearson Education  2008 
 - xxii, 458 p. 
<br/><br/><label>ISBN: </label>9788131715260 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>382.6  / W3M2