Priceless : turning ordinary products into extraordinary experiences /
Diana LaSalle, Terry A. Britton.
- Boston, Mass. : Harvard Business School Press, c2003.
- xvii, 182 p. ; 25 cm.
Includes bibliographical references (p. 163-172) and index.
My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.