TY  - BOOK
AU  - LaSalle, Diana,
AU  - Britton,Terry
TI  - Priceless: turning ordinary products into extraordinary experiences 
SN  - 157851746X (alk. paper)
AV  - HF5415.15 .L37 2003
U1  - 658.5/752 21
PY  - 2003///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Product management
KW  - Industrial design
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 163-172) and index; My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love
ER  -