Ries, Eric <br/><br/>
The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses 

 - London  Portfolio  2011 
 - 320 p. 
<br/><br/>Table of contents: <br/><br/>Part I. Vision<br/>1.	Start <br/>2.	Define <br/>3.	Learn <br/>4.	Experiment <br/><br/>Part II. Steer<br/>5.	Leap <br/>6.	Test <br/>7.	Measure <br/>8.	Pivot (or persevere) <br/><br/>Part III. Accelerate <br/>9.	Batch <br/>10.	Grow <br/>11.	Adapt <br/>12.	Innovate <br/>13.	Epilogue Waste not <br/>14.	Join the movement. <br/><br/> 
<br/><br/> The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter - intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. <br/><br/>( http://www.randomhouse.com/book/210088/the-lean-startup-by-eric-ries/9780307887894/) 
<br/><br/><label>ISBN: </label>9780307887894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers preferences<br/>New business enterprises<br/>Organizational effectiveness
<br/><br/><label>Dewey Class. No.: </label>658.11  / R4L3