Alba, Joseph W. <br/><br/>
Consumer insights: findings from behavioral research 

 - Cambridge  Marketing Science Institute  2011 
 - 130 p. 
 - MSI relevant knowledge series .
<br/><br/> The book addresses a broad range of consumer phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries offers a concise discussion of a managerially important insight, its evidence base, implications for practice, and selected references. (http://www.msi.org/Consumerinsights/index.cfm) 
<br/><br/><label>ISBN: </label>9780982387757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / C6