TY  - BOOK
AU  - Alba, Joseph W.
TI  - Consumer insights: findings from behavioral research
SN  - 9780982387757
U1  - 658.83 
PY  - 2011///
CY  - Cambridge
PB  - Marketing Science Institute
KW  - Consumer behavior
KW  - Marketing research
N2  - The book addresses a broad range of consumer phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries offers a concise discussion of a managerially important insight, its evidence base, implications for practice, and selected references. (http://www.msi.org/Consumerinsights/index.cfm)
ER  -