TY  - BOOK
AU  - Baverstock,Alison
TI  - Publicity, newsletters, and press releases
SN  - 0198603843
AV  - HD59 .B357 2002
U1  - 659.2 21
PY  - 2002///
CY  - Oxford [UK], New York
PB  - Oxford University Press
KW  - Public relations
KW  - Management
KW  - Newsletters
KW  - Press releases
KW  - Publicity
KW  - Business communication
N1  - Includes bibliographical references (p. 91-92) and index
ER  -