Marketing information products and services: a primer for librarians and informao 

 - New Delhi  Tata McGraw-Hill Publishing Company Ltd.,  2000 
 - 462 p. 
<br/><br/> Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition.This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations? And, finally, what is preventing librarians and information professionals from developing successful marketing strategies? (http://www.idrc.ca/EN/Resources/Publications/Pages/IDRCBookDetails.aspx?PublicationID=356) 
<br/><br/><label>ISBN: </label>9780074632062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information resources - Marketing<br/>Information services - Marketing<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / M222