Colomb, Claire <br/><br/>
Staging the New Berlin: place marketing and the politics of urban reinvention post-1989 
Colomb, Claire 
 - New York  Routledge  2012 
 - x, 358 p. 
 - Planning, history, and environment series .
<br/><br/>Includes bibliographical references (p. 318-345) and index 
<br/><br/> This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. 
<br/><br/><label>ISBN: </label>9780415594035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Urban renewal - Germany - Berlin<br/>Place marketing - Germany - Berlin<br/>Germany - Economic conditions - 1990-
<br/><br/><label>Dewey Class. No.: </label>307.34160943155   / C6S8