TY  - GEN
AU  - Athique, Adrian
TI  - Indian media: global approaches
SN  - 9780745653334
U1  - 301.243  
PY  - 2012///
CY  - Malden
PB  - Polity Press
KW  - Communication
KW  - Mass media - India
KW  - Mass media - Social aspects - India
N1  - Includes bibliographical references
N2  - The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today India
ER  -