O’Guinn, Thomas C. <br/><br/>
Promo2 
O’Guinn, Thomas C. 
 -  Student edition 
 - Mason  South-Western Cengage Learning  2012 
 - xiii, 356 p. 
<br/><br/> Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e employs relevant ads, exhibits, and photographs to capture your students' interest and through its concise writing style, gives them a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries. 
<br/><br/><label>ISBN: </label>9781133626176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising campaigns<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / O4P7