TY  - GEN
AU  - O’Guinn, Thomas C.
AU  - Allen, Chris
AU  - Semenik, Richard J.
TI  - Promo2
SN  - 9781133626176
U1  - 659.1 
PY  - 2012///
CY  - Mason
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Advertising campaigns
KW  - Communication in marketing
N2  - Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e employs relevant ads, exhibits, and photographs to capture your students' interest and through its concise writing style, gives them a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries
ER  -