TY  - GEN
AU  - Sullivan, Luke
AU  - Bennett, Sam
TI  - Hey whipple, squeeze this!: a classic guide to creating great ads
SN  - 9781118101339
U1  - 659.132 
PY  - 2012///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Marketing
KW  - Advertising copy
N1  - Includes index
N2  - Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads
ER  -