Gimbert, Xavier

Think strategically Gimbert, Xavier - Houndmills Palgrave Macmillan 2011 - xi, 210 p.

Includes bibliographical references and index.

If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization. (http://www.palgrave.com/products/title.aspx?pid=487916)

9780230284876


Strategy
Strategic planning

658.4012 / G4T4