TY  - GEN
AU  - Gimbert, Xavier
TI  - Think strategically
SN  - 9780230284876
U1  - 658.4012 
PY  - 2011///
CY  - Houndmills
PB  - Palgrave Macmillan
KW  - Strategy
KW  - Strategic planning
N1  - Includes bibliographical references and index
N2  - If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization. (http://www.palgrave.com/products/title.aspx?pid=487916)
ER  -