Hertz, Noreena

Eyes wide open: how to make smart decisions in a confusing world Hertz, Noreena - London William Collins 2013 - 343 p.

‘Eyes Wide Open’ will help you through the data deluge and show you how to make better and smarter decisions.

By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War II spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With razor-sharp insight and an instinct for thought-provoking storytelling, she offers counterintuitive, effective guidance for making better choices—whether you are a businessperson, a professional, a patient, or a parent.

‘Eyes Wide Open’ is a game-changing book that empowers readers to become confident and wise decision-makers —savvy to how our emotions and habits can trip us up.


9780007532971


Decision making
Choice (Psychology)

153.83 / H3E9