TY  - GEN
AU  - Geller, Max A.
TI  - Advertising at the crossroads - Vol.2
SN  - 9780415817745
U1  - 659.1 
PY  - 2013///
CY  - New York
PB  - Routledge 
KW  - Advertising - United States
N2  - Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest
ER  -