TY  - BOOK
AU  - Ritzer, George
TI  - The McDonaldization of society 
SN  - 9781483358949 
U1  - 302.350973  
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Social structure - United States
KW  - Management - Social aspects - United States
KW  - Rationalization (Psychology)
N2  - Now in its Eighth Edition, George Ritzer's McDonaldization of Society continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in the areas of consumption and globalization.
Through vivid, story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aides students' critical development. This new edition has been fully updated to include a new focus on McDonaldization of the workforce.(http://www.sagepub.in/books/Book241501?siteId=sage-india&prodTypes=any&q=9781483358949+&pageTitle=productsSearch)
ER  -