Forker, Olan D. <br/><br/>
Commodity advertising :  the economics and measurement of generic programs / 
Olan D. Forker and Ronald W. Ward. 
 - New York :  Lexington Books,  c1993. 
 - x, 294 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 275-285) and index. 
<br/><br/><label>ISBN: </label>002910405X 
<br/><br/><label>LCCN: </label>92038941  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Food--United States.<br/>Generic products--United States.<br/>Advertising--Brand name products--United States.<br/>Advertising--Food--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF6161.F616  / F67 1993 
<br/><br/><label>Dewey Class. No.: </label>659.1/13