TY  - GEN
AU  - Cialdini, Robert
TI  - Pre-Suasion: a revolutionary way to influence and persuade
SN  - 978847941428
U1  - 153.85 
PY  - 2016///
CY  - London
PB  - Simon and Schuster
KW  - Influence
KW  - Motivation
N1  - Table of Content:

Part 1: Pre-suasion: the frontloading of attention.
 Pre-suasion: an introduction ; Privileged moments ; The importance of attention...is importance 
1.	What's focal is causal ; Commanders of attention
2.	The attractors  Commanders of attention
3.	The magnets

Part 2: Processes:  the role of association. The primacy of associations: I link, therefore I think
Persuasive geographies: all the right places, all the right traces
The mechanics of pre-suasion: causes, constraints, and correctives

Part 3: Best practices the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts
1: being together

Unity 2: acting together
Ethical use: a pre-pre-suasive consideration 
Post-suasion: aftereffects
N2  - In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.
This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where on-line purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.

https://www.penguin.co.uk/books/1109286/pre-suasion
ER  -