TY  - BOOK
AU  - Thompson, Derek
TI  - Hit makers: how things become popular
SN  - 9780241216026
U1  - 306 
PY  - 2017///
CY  - London
PB  - Allen Lane
KW  - Consumption - Economics
KW  - Popularity - Social aspects
KW  - Marketing - Social aspects
N2  - Atlantic senior editor Derek Thompson puts pop culture under the lens of science to investigate what every business, every artist, every person looking to promote themselves and their work is after: what makes a hit a hit. Hit Makers is a groundbreaking investigation into the most valuable currency of the 21st century: people's attention. With incisive analysis and captivating storytelling, Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what makes a hit a hit. 

https://www.goodreads.com/book/show/32321599-hit-makers
ER  -