TY  - BOOK
AU  - Lashinsky, Adam
TI  - Wild ride: inside Uber's quest for world domination
SN  - 9780241278482
U1  - 388.413214 
PY  - 2017///
CY  - London
PB  - Penguin
KW  - Ridesharing
KW  - Taxicabs- United States
KW  - Entrepreneurship- United States
KW  - Uber- United States
KW  - Adam Lashinsky
KW  - Travis Kalanick
KW  - Uber - History
N2  - Long-listed for FT Business Book 2017

The inside story of Uber, the multi-billion dollar disruptor that has revolutionised the transportation industry around the world

Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost.

In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers it's worked so hard to recruit.

With access to current and former employees, as well as CEO Travis Kalanick, this book will be the first to unlock Uber's vault. It's a story that start-up founders, business executives, tech-savvy readers, and drivers and riders will find riveting.

https://www.penguin.co.uk/books/297682/wild-ride
ER  -