TY - BOOK AU - Airhihenbuwa, Collins O TI - Health and culture: beyond the Western paradigm SN - 9780803971578 U1 - 306.461096 PY - 1995/// CY - London PB - Sage Publications KW - Preventive health services - Social aspects - Africa KW - Social medicine - Africa KW - Ethnocentrism KW - Health promotion - Social aspects - Africa N2 - Offering a trenchant analysis of the effect that culture has in determining our perceptions - and expectations - of health care, this provocative volume challenges traditional, Westernized, medical models. The author surveys various aspects of the health education domain, discusses the elements that inform an educational diagnosis of health behaviour and considers the cultural appropriateness of health behaviour in general. The work culminates in the model's application to specific populations, from women and children of all races to subgroups within the African American community. https://in.sagepub.com/en-in/sas/health-and-culture/book4927 ER -