TY  - BOOK
AU  - Bikhchandani, Sanjeev
AU  - Raghuram, G.
AU  - Rai, P. D.
AU  - Thakur, Rohan
AU  - Srivastava, Suman
AU  - Krishnan, Venkat
AU  - Sitapati, Sudhir
AU  - Bhanwala, Harsh
AU  - Sharma, Arvind
AU  - Desai, Santosh
AU  - Krishnan, Rishikesha
AU  - Bhogle, Harsha
AU  - Bhogle, Anita
AU  - Raghubir, Priya
AU  - Sahay, Arvind
AU  - Srinivasan, Raghavan
AU  - Sharma, Shikha
AU  - Nayar, Falguni
AU  - Mukherjee, Sucharita
AU  - Kalra, Deep
AU  - Batra, Rajeev
AU  - Deoras, Mukul
AU  - Sethi, Ashok
TI  - The book about you: festschrift for Professor A. K. Jain, 2018
U1  - 658.8 
PY  - 2018///
CY  - N.A.
PB  - N.A.
KW  - Professor A.K. Jain
KW  - Festschrift - A.K. Jain
N1  - Content

A.K. Jain: The Institution
01. A close encounter of the third kind
02. Abhinandan ko Abhinandan ho!

Public Service
03. How do politicians keep a finger on the pulse of the people: and how do some get it more right than others?
04. The idea of customer centricity in the role of a Deputy commissioner/district collector.
05. Consumer behavior challenges in creating a giving industry and insights from the journey on how to change them.
06. The purpose of brand purpose.
07. Making world's Largest micro-finance programme vibrant and impactful - a case study.

Society, culture and innovation
08. Has Indian advertising successfully captured the tremendous social change?
09. Culture as Lens?
10. Immersion and insights in a digital world.
11. Cricket's innovation from within.

Consumer research 
12. Three questions to guide the choice of a research method.
13. Mirror neurons and customer buying behavior.
14. In search of consumer truth: measurement challenges in emerging asia and "first-principle" driven innovations.

Consumer centricity in Business
15. Balancing business process efficiency and customer service: can one have it all?
16. What the Nykaa journey has taught me about customer service.
17. Designing financial solutions for the poor: five insights from the bottom of the pyramid.
18. Is price discounting the only way to build an E-commerce mass market business in India?

Global Business
19. How marketing success requires smart strategy too: learning from the new emerging market multinationals.
20. Supercharged technology enabled glocalisation: learning local to build global brands.
21. Himalayan sunder - driving the Indian and the Chinese consumers.

N2  - It is a set of twenty-one articles around the themes of problem solving and customer centricity, written by students across batches and working in a variety of sectors. We have a member of parliament, a managing director of a leading commercial bank and a chairman of a unique national development bank, noted social entrepreneurs and new age e-business wave makers, distinguished academics, advertising and market researcher industry shapers and business leaders working globally and locally with consumer goods majors.
The articles have been arranged in 6 sections: A.K. Jain: The Institution, Public Service, Society, culture and innovation, Consumer research, Consumer centricity in Business, Global Business

ER  -