TY  - BOOK
AU  - Corr, Philip
AU  - Plagnol, Anke
TI  - Behavioral economics: the basics
SN  - 9781138228917
U1  - 330.019 
PY  - 2019///
CY  - New York
PB  - Routledge 
KW  - Consumer behavior
KW  - Economics--psychological aspects
KW  - Consumer psychology
KW  - Applied social psychology
N1  - Table of Contents

Chapter 1: What is Behavioral Economics and Why is it Important?

Chapter 2: The Ascent and Dissent of Economics

Chapter 3: ECON: Homo Economicus

Chapter 4: HUMAN: More Homer (Simpson) than Homo Economicus

Chapter 5: Manners, Monkeys and Moods

Chapter 6: Nudge: Whys, Ways and Weasels

Chapter 7: Sell! The Commercial (and Political) World of Persuasion

N2  - Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching. Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters,the book answers questions like:
What is behavioral economics?
How does it help us to understand economic behavior?
What does it tell us about how people form judgements and make decisions in their private and public lives?
What does it tell us about the psychological nature of financial catastrophes that afflict our economic system?
With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.

https://www.routledge.com/Behavioral-Economics-The-Basics/Corr-Plagnol/p/book/9781138228917
ER  -