TY  - BOOK
AU  - Ellet, William
TI  - The case study handbook: a student's guide
SN  - 9781633696150
U1  - 658 
PY  - 2018///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Management - Case studies - Study and teaching
KW  - Business & Economics - Industrial Management
KW  - Case method
KW  - Teaching methods
KW  - Problem solving
KW  - Business writing
KW  - Case studies
N2  - If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In "The Case Study Handbook, Revised Edition," William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

https://store.hbr.org/product/the-case-study-handbook-revised-edition-a-student-s-guide/10208
ER  -