TY  - BOOK
AU  - Sharma, Saumya
TI  - Language, gender and ideology: constructions of femininity for marriage
SN  - 9781138363625
U1  - 305.420954 
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Marriage
KW  - Femininity
KW  - Sex role
KW  - Psycholinguistics
KW  - Social sciences
KW  - Sociolinguistics
KW  - Study skills
N1  - Table of Contents

1. Gender, feminism and femininity
2. Critical discourse studies: concepts and tools
3. Consuming brides: discursive construction in matrimonial advertisements
4. The discourses of bridal care
5. Media, discourse and gender
6. Ideology, femininity and performativity: bridal psyche and responses
N2  - This book explores multiple facets of femininity for marriage in India. Using language as an entry point, it looks at how and why media representations of gender identities are constructed the way they are. It works with a unique synthesis of second-wave feminist discourse and empirical linguistic research to look at how the social institution of marriage becomes the site of interaction between language, ideology, psyche and culture. This volume also brings together the personal histories and views of women who discuss how media, modernity and social norms shape their ideas about marriage and selfhood.

Deconstructing perceptions of femininity in contemporary India, the book will be of great interest to scholars and researchers of sociology, gender studies, linguistics, media and cultural studies and psychoanalysis.

https://www.routledge.com/Language-Gender-and-Ideology-Constructions-of-Femininity-for-Marriage/Sharma/p/book/9781138243576
ER  -