Shapiro, Benson P <br/><br/>
Seeking customers   

 - Boston  Irwin  1993 
 - xviii,343p.  24cm 
 - The Harvard business review book series .
<br/><br/> edited 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Consumers' preferences
<br/><br/><label>Dewey Class. No.: </label>658.8343  / SEE