TY  - GEN
AU  - Shapiro, Benson P
AU  - Sviokla, John J
TI  - Seeking customers
T2  - The Harvard business review book series
U1  - 658.8343 
PY  - 1993///
CY  - Boston
PB  - Irwin
KW  - Consumer behaviour; Consumers' preferences
N1  - edited
ER  -