Assael, Henry <br/><br/>
Consumer behavior and marketing action   

 - 5th ed 
 - Cincinnati  South Western College  1995 
 - xx, 749p.  24cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour; Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASS