TY  - BOOK
AU  - Halve,Anand Bhaskar
TI  - Darwin's brands: adapting for success 
SN  - 9788132107156 (paper back)
AV  - HD69.B7 H347 2012
U1  - 658.8/27 23
PY  - 2012///
CY  - New Delhi, India, Thousand Oaks, Calif.
PB  - SAGE
KW  - Brand name products
KW  - India
KW  - Branding (Marketing)
KW  - Consumers' preferences
KW  - Economic conditions
KW  - 1991-
N1  - Includes bibliographical references; Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other
ER  -