TY  - BOOK
AU  - Thomson,James Neil
AU  - Baden Fuller,C.
TI  - Basic strategy in context: European cases and texts 
SN  - 9781405161084 (cloth)
AV  - HD30.28 .T46 2010
U1  - 658.4/012 22
PY  - 2010///
CY  - Oxford
PB  - Wiley-Blackwell
KW  - Strategic planning
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references and index; Introduction : what is strategy? -- What is strategy? -- Analysing the internal environment -- The external environment -- Stakeholders and corporate governance -- Ethics -- Strategic direction -- Focus : differentiation or low cost -- Change -- Mergers & acquisitions -- Control -- Knowledge and the learning organisation -- Innovation & corporate entrepreneurship -- Culture -- Leadership
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020211688&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -