TY  - GEN
AU  - West, Christopher
TI  - The Market research audit: a structured self-assessment to analyze the effectiveness of your market research and information gathering functions
T2  - A Company self-assessment
SN  - 1902433777
U1  - 658.4013 
PY  - 2003///
CY  - Cambridge
PB  - CSP
KW  - Performance evaluation-Business enterprises; Market research
ER  -