Chapman, Merrill R <br/><br/>
In search of stupidity  over 20 years of high-tech marketing disasters 

 - Berkeley  Apress  2003 
 - 252 p  24 cm 
<br/><br/><label>ISBN: </label>1590591046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer software industry-Management; Computer industry-Management; Business failures-Case studies
<br/><br/><label>Dewey Class. No.: </label>338.47004  / CHA