TY  - GEN
AU  - Chapman, Merrill R
TI  - In search of stupidity: over 20 years of high-tech marketing disasters
SN  - 1590591046
U1  - 338.47004 
PY  - 2003///
CY  - Berkeley
PB  - Apress
KW  - Computer software industry-Management; Computer industry-Management; Business failures-Case studies
ER  -