Wiersema, Frederik D. The new market leaders : who's winning and how in the battle for customers / Fred Wiersema. - New York : Free Press, c2001. - vii, 262 p. : ill. ; 25 cm. Includes index. ISBN: 0743204654 LCCN: 2001033454 Subjects--Topical Terms: Customer relations--Longitudinal studies.Consumers' preferences--Longitudinal studies.Consumers--Attitudes--Longitudinal studies.Marketing--Planning. LC Class. No.: HF5415.5 / .W574 2001 Dewey Class. No.: 658.8/12