TY  - BOOK
AU  - Wiersema,Frederik D.
TI  - The new market leaders: who's winning and how in the battle for customers 
SN  - 0743204654
AV  - HF5415.5 .W574 2001
U1  - 658.8/12 21
PY  - 2001///
CY  - New York
PB  - Free Press
KW  - Customer relations
KW  - Longitudinal studies
KW  - Consumers' preferences
KW  - Consumers
KW  - Attitudes
KW  - Marketing
KW  - Planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/simon052/2001033454.html
UR  - http://www.loc.gov/catdir/samples/simon031/2001033454.html
UR  - http://www.loc.gov/catdir/description/simon032/2001033454.html
UR  - http://www.loc.gov/catdir/enhancements/fy0645/2001033454-t.html
ER  -