TY  - BOOK
AU  - Moon, Mark A.,
TI  - Demand and supply integration: the key to world-class demand forecasting 
SN  - 9780133088014 (hardcover : alk. paper)
AV  - HB801 .M6923 2013
U1  - 338.5/210112 23
PY  - 2013///]
CY  - Upper Saddle River, New Jersey
PB  - FT Press
KW  - Supply and demand
KW  - Forecasting
KW  - Management
N1  - Includes bibliographical references and index; Demand/supply integration -- Demand forecasting as a management process -- Quantitative forecasting techniques -- Qualitative forecasting techniques -- Incorporation of market intelligence into forecasts -- Performance measurement -- World class demand forecasting -- Bringing it back to demand/supply integration : managing the demand review
ER  -